User centered design
User centered design
Hi, I am Ana
I’m a UX Designer with an MS in Human-Centered Design and Engineering, blending a background in Graphic Design with a globally inspired perspective.
I specialize in creating intuitive, impactful experiences that balance user needs, business goals, and aesthetics—all while considering the broader impact on people and the environment.
UX DESIGN PROJECTS
I have contributed to multiple sprint-based projects for websites and
mobile apps, overseeing user research, analysis, design, prototyping, and usability
testing to create intuitive and user-friendly experiences.
BIDMATCH
BIDMATCH
BIDMATCH
UX for a digital marketplace
(2017)
A startup company develops a web-based product to connect homeowners with contractors.
The insights from the user research help to develop the UX vision and key components for the ideal “hiring experience" of the site. Learning about the client and the market helps to build a digital product with a strategy based on information.
Alaska AIRLINES
Alaska AIRLINES
ALASKA AIRLINES
Concept project: UX for a travel mobile app
(2017)
Understanding current usability problems, exploring additional features, and providing recommendations for improvements could make Alaska Airlines’ app indispensable for travelers.
STANDARD GOODS
STANDARD GOODS
STANDARD GOODS
Concept project: UX for an e-commerce site (2017)
A clothing store aims to increase its online sales.
Identifying usability problems and focusing on highlighting aspects that positively differentiate a local store from big e-commerce competitors would improve the user's “shopping experience" and, consequently, help the company to reach its goals.